Ever heard of that phrase? It was originally coined by Bill Gates in the essay of the same title, and it has become a popular phrase amongst digital marketers. It still holds true today! The content you create is heavily tied to your business growth. In fact, businesses nowadays make substantial investments in building content marketing programs. Why is that? Because content marketing has been proven to deliver resounding success. Reports show that content creation is a top priority for 80% of marketers.
The higher the quality of the content, the more valuable it is to your audience, and the more likely they are to engage with your business. Now, the more they engage with your business and spend time on your website, the more likely they are to develop trust in your brand and become a prospect and client. Through your content, you are able to create a positive experience for your audience that will leave a good impression in the long-run.
Everyone’s on social media now. That’s why it is of utmost importance that you make your presence known in social media platforms . But keep in mind that it’s not enough to just increase your social media followers across different platforms, you also have to create trendy content. Quality content can help your brand gain traction on social media.
All of your business website content has to be optimized for search engines. Strong and effective content will generate more website traffic because the search engines have a clear idea on the purpose of the business. Optimizing your website to better perform with search engine ranking is called Search Engine Optimization (SEO). Using content with the right keywords in the right places is a good way to promote web optimization for your web pages.
Producing great content does more than just rank your blog article on page one of search engines. It also makes your content and your brand appear everywhere your potential customers are looking for your product.
The heart of digital marketing strategy is content. With the right strategy and quality content, you can help your brand enhance web traffic levels, increase your overall brand awareness, generate leads, and boost sales!
Having a beautiful website is extremely important, but it isn't effective if no one can find your business online. At PIMM-USA, our goal is to help our clients rank high in Google (and other major search engine) results in their local area for the keywords and phrases most important to their businesses. We can work with your existing website or design and build a brand new website at no charge. Your personal dedicated marketing manager will act as a consultant for any online or offline marketing issues that may arise.