The Future is Speaking!

Thanks to advanced AI technology and continuous improvements in natural language processing (NLP) that allow for a better understanding of complex queries and accents, how consumers search for products and services is undergoing a seismic shift.

Voice search, powered by virtual assistants like Siri, Alexa, and Google Assistant, is rapidly becoming the preferred way for people to find businesses while checking operating hours, making reservations or purchases, and learning about products and services. With voice search integration and widespread availability across smartphones, smart speakers, and other connected devices, businesses today must increasingly adapt their digital strategies to succeed online.

The answer is simple – speaking is more natural than typing. When someone needs a service or product, it's easier to ask, "Where's the nearest bicycle repair shop in Williamsburg, Brooklyn?" rather than laboriously typing out their query. Moreover, beyond the convenience of speaking over typing, voice search mirrors how customers naturally communicate their needs in real life, making it particularly valuable for business marketing.

Because voice searches tend to be longer and more conversational than typed queries, businesses must rethink their keyword strategies and content approach. For example, instead of searching for "restaurants in downtown Chicago," customers can now inquire with greater specificity and detail, asking, "What's the highest-rated Italian restaurant near me that's open for lunch right now?"

Today, to capitalize on voice search, businesses must ensure their websites provide clear, direct answers to common customer questions. It's essential to create content that addresses the "who, what, where, when, why, and how" questions customers frequently ask. Plus, it's helpful to incorporate a structure that features FAQ-style formats. Online content should include long-tail keywords matching natural speech patterns and conversational phrases. Remember to optimize for local search with detailed location information and an updated Google Business Profile with comprehensive information about products, services, hours, and location.

One thing is clear: voice search isn't just a trend — it's becoming the new normal in consumer search behavior. With the promise of continual technological improvements, maintaining a position at the forefront of voice search optimization offers businesses a significant advantage in connecting with potential customers and driving growth.