Successful Formulas

In a competitive marketplace, most prospective clients have a lot of options when it comes to a particular product or service. For this reason, it's essential for businesses to have a well-planned marketing strategy that successfully reaches and captures the attention of their target audience.

Today, it's more challenging than ever to keep up with emerging developments in every industry and the ever-changing Internet marketing landscape. Focusing on clients while also trying to promote your business can feel overwhelming. It's best to develop a trusting partnership with marketing professionals who offer the solutions to catalyze business growth and will do the legwork for you.

At PIMM-USA.com, we provide complete website and online marketing solutions for a broad range of businesses.

Here's some helpful advice and useful marketing strategies to reach your target audience and bring new clients to your business:

It's essential to have a plan and a budget

While this step requires the most thought, there are recommendations for new and existing businesses that provide clarity. This helpful article on the PIMM-USA website offers detailed guidelines and numbers:
https://PIMM-USA.com/how-much-should-i-spend/

Develop your brand

Define your business and present a consistent message that resonates with your target audience. It's essential to identify what's unique about your business, what makes it special, and the key features, services, and messages you want to convey. Be consistent and true to your mission and your story across all marketing platforms.

Establish a robust online presence

With a growing number of people looking to online searches for information, it's key to have an attractive and engaging website that functions as well on a mobile device as it does on a laptop or PC. It must also provide the best possible user experience, be easy to navigate, quick to load, search engine optimized, ADA accessible, and secure.

Employ effective Organic SEO strategies

Whenever a prospective client is looking for information, it's critical that your business is one of the first results to appear. With close to 80% of consumers using search engines to find local information, it's essential to increase your business's visibility in search.

In addition to building authority with Google and other major search engines with content that's relevant, authoritative, keyword-word rich, and engaging, other less visible or unseen aspects of your website must also be designed to meet search engine requirements for optimal ranking.

Be active across popular social media platforms

Social media platforms such as Facebook, Twitter, Instagram, and YouTube offer an effective way to connect your business with the larger audiences you want to reach! Beyond providing an ongoing and inexpensive way to get your business noticed by more potential clients, a strong and engaging social media presence also offers additional points of entry to drive traffic to your website.

Invest in Pay-Per-Click ads and other types of paid search

While SEO is vital to achieving top placement in the search engine results, it's a long-term process. The best way to supplement organic SEO traffic and see immediate results in terms of online visibility and page one rankings is with targeted Pay-Per-Click ads. With Pay-Per-Click Campaigns, you can optimize your advertising budget and achieve immediate and guaranteed page one results. In addition to Google Ads, you may also choose to participate in ad retargeting or other highly effective paid search options such as Facebook Ads.

Generate positive online reviews and testimonials

Today online reviews are the new "word of mouth". In an age when more than 75% of new clients select companies based on online reviews, what your clients are saying and how they rate their experiences can affect business growth. It's essential to establish an online reputation that reflects the skilled, compassionate, and high-quality experience your business provides.

Positive reviews, glowing testimonials, and 5-star ratings offer valuable "social proof" to prospective clients that choosing your business is a wise and sensible decision. While it's not always possible to please everyone, respond in a wise and friendly manner to any negative comments posted that may come your way. Take the opportunity to learn from them and avoid any similar situations in the future.

Periodically review and assess your marketing strategies

Effective marketing strategies depend upon ongoing supervision and periodic review. You need to determine if your efforts are demonstrating results, what's not working, and if there are any areas that require improvement. It's essential to adapt your strategies to marketplace changes, demographic shifts, your competition, and other factors that can influence business growth.

Look to the experts for support and advice

When your primary focus is providing excellent customer service, all of the above strategies for success are daunting. Although you clearly don't have the expertise and time to devote your efforts to marketing, we do! At PIMM-USA.com, we've helped thousands of businesses across the country enjoy a robust online presence and practice growth.

From conception to going "live," we develop personalized digital strategies that convey your business's unique character, reflect the latest marketing trends, and reach your target audience. With our help, the next time a prospective client searches online for a business just like yours, you will be among the first to appear.