Nine Ways an Active Social Media Presence Benefits Your Business
If your business is not taking advantage of social media marketing, you're missing out on a valuable way to reach a larger audience and bring more customers to your door.
In today's world, growing numbers of people spend more and more time on social media platforms to network, establish relationships, and share information.
Consider the following facts:
- Across the globe, 4 billion people use social media.
- In the United States, 70% of the population maintains an active monthly presence on social media networks.
- Facebook has well over a billion users each day
- Social media platforms such as LinkedIn, Instagram, and Twitter have hundreds of millions of users each month
- YouTube is the second largest search engine worldwide
While these numbers represent boundless opportunities for marketing your business, many companies have not yet established an active social media presence.
If you haven't done so already, it's time to "get social."
With an effective social media strategy, your business will reap the following ten benefits:
1. Get your message out there
It's essential to spread the word about your business. With social media posts, blogs, tweets, and the like, you can share engaging text or videos that spotlight particular products, services, technology, or team members. As your customers and followers get to know more about your company, customers are more likely to do business with you.
2. Build your brand
Define your business and present a consistent message that resonates with your target audience. It's essential to identify what's unique about your company, what makes it special, and the key features, services, and messages you want to convey. Be consistent and true to your mission and your story across all social platforms.
When building your brand, create a logo that helps identify your business across all communication channels and social media platforms. Remember to use high-quality content and attractive imagery in your website, posts, emails, and other communications. Great visuals tend to generate more social media likes and shares.
3. Increase your online visibility and expand your reach
Every post on social media offers an unparalleled opportunity to improve your business's online visibility, drive more traffic to your website, and motivate more contacts to hire your business. Dynamic, relevant, and compelling content that generates shares or comments that link back to your postings helps build your authority, thereby improving your search engine visibility.
Keep in mind that posting on social media is far from a one-and-done endeavor. A successful social media presence that drives traffic to your website requires consistent posting and quality content. It's a good idea to set up a schedule, post at effective times, and use an abbreviated link format. It also helps to establish links from your social media profiles back to your website.
4. Engage your audience in conversation
In addition to making posts and videos, you can also join forums and online discussions to answer questions related to your business. Being active in these ways builds your audience, drives traffic to your website and inspires more people to reach out to your business.
5. Hear concerns and respond to feedback
Besides providing an avenue for your posts and responses, social media platforms provide valuable input from your audience. With all the information sharing on social media, you get to see what's important to your audience, including their common questions, concerns, and comments. You can use this information to expand or modify your business offerings and create content that addresses these areas and satisfies concerns.
It's essential to be mindful of generating positive reviews on social media and appropriately handling any negative comments that may come your way.
6. Feature cases, stories, and news
In addition to current and prospective customers looking for information on certain products and services, they are also seeking stories that detail the journey and outcome of said products and services. While maintaining client privacy, posting brief case presentations, before and after photos, and the like are of interest to your audience.
7. Handle requests promptly
Today, it's possible to receive and handle requests via social media. It offers yet another avenue for online visitors to reach out and contact your business
8. Lead generation and new customers with paid advertising
While it's essentially free to get involved in social networking, one of the most effective ways to target audiences and generate new customer leads is with paid advertising. As a digital marketing strategy, paid advertising on select social media platforms helps optimize your advertising budget with an approach that's conversion-based and offers measurable results.
Paid advertising on social media networks allows you to zero in on prospective customers based on factors that most affect their choices . For example, you can reach target audiences in select geographic locations, specific age groups, or ones with expressed specific interests.
9. Build connections with other professionals
It's also worth noting that most professionals today use social media to interact with their colleagues, other specialists and the like. Social media platforms offer business owners opportunities to share information, consult colleagues, participate in online forums, and engage in continuing education.
Social media interactions also help establish and deepen relationships for client referrals to or from your business.
While you focus on customer care, the experts at PIMM-USA.com take care of it all!
Maintaining an effective social media presence takes time and effort. For this reason, it's wise to team up with experts in the field.
At PIMM-USA.com, we understand the provision of top-quality services leaves you little time to build and maintain a robust and effective social media presence. As a company run by business development experts, along with experts in the fields of technology and digital marketing solutions, we know just what it takes to get your message out there and inspire business growth. From development to implementation and assessment, we provide digital marketing solutions that improve your online visibility and promote your business.
