Domain Authority

As a business professional, engaging in the world of Internet marketing and understanding its associated terms can feel overwhelming. Yet, there are a few basic facts to consider

The key to a successful website, increased traffic, and improving your rankings in search engine results pages (SERP) is establishing Domain Authority. As developed by Moz, Domain Authority refers to an industry-standard scoring system of 1 to 100 that predicts how well your website will perform in search.

Here are some ways the experts at PIMM-USA.com can help improve your website’s domain authority and improve your rankings in search:

• Creating high-quality and relevant content
• Regularly publishing fresh, unique blog posts, articles, and the like
• Using engaging images and formats such as videos, infographics, or podcasts to diversify your content
• Optimizing on-page elements
• Performing keyword research to identify relevant terms that we can incorporate into content, titles, heading, and meta descriptions
• Ensuring your website’s URLs are concise, descriptive, and include targeted keywords
• Optimizing your website’s loading speed, mobile responsiveness, and user experience
• Building a strong internal linking structure
• Interlinking your web pages uses relevant anchor text
• Ensuring your internal links are logical and easy to navigate
• Earning your website high-quality backlinks
• Developing a proactive link-building strategy to acquire links from reputable, authoritative websites
• Engaging in social media promotion
• Sharing your content on social media platforms to increase your online visibility, engagement, and sharing
• Enhancing your website’s user experience
• Ensuring easy navigation
• Improving website accessibility with alt tags for images, captions for videos, and ensuring compatibility with assistive technology
• Optimizing your website for local search results
• Monitoring and improving your website’s technical SEO
• Staying up to date with SEO trends and algorithm changes

Key points to remember

Yes, the higher your Domain Authority, the better. However, most online marketing experts consider a score between 40-60 a good score. Keep in mind, a new website will always start with a 1, but with an effective SEO strategy, it will often improve over time. Plus, the numbers are relative. What matters most is establishing a wider margin between your site's Domain Authority and your competitor's score