You need to make it really easy and your office needs to work as a team to get real 5-star reviews regularly.
You don't need tons of reviews weekly & you might remind an unhappy customer to post a negative review.
With a smart system, talking to customers in person is the best way to make sure they actually post.
Review sites carefully monitor review IP addresses to prevent fake reviews. They will flag you as a fraud.
Answering positive reviews pushes those reviews higher on the list & might even help with search placement.
Responding to negative reviews pushes them higher. A good marketing company can help remove or dilute bad reviews.
Posting actual 5-star reviews on your homepage will make prospective customers more likely to buy your products and services.
There are many review sites and you will not find them all – plus you will drive yourself crazy. Use a reasonable outside company to contact you when you get a bad review and strategize how to remove or dilute it.
Dr James Gelfand is co-founder and President of PIMM-USA.com an online marketing company that specializes in small business
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